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Comfort, Wellness, Fit

Every pair of Step & Stride shoes is made with magic. Each has unique features,
but every style is designed for:

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Comfort

uniquely flexible outsoles and dual density cushioning help keep feet comfy for all day play.

Wellness

the benefits of ortholite go beyond a recognizable brand name. the moisture wicking and antibacterial properties help keep feet healthy and odor free.

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fit
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fit

adjustable buckles or removable insoles in every style offer medium and wide widths for adjustable fit. perfect for in-between sizes, chubby baby feeT and those that grow so quickly

Comfort

uniquely flexible outsoles and dual density cushioning help keep feet comfy for all day play.

step-n-stride-3_03

Wellness

the benefits of ortholite go beyond a recognizable brand name. the moisture wicking and antibacterial properties help keep feet healthy and odor free.

34

fit

adjustable buckles or removable insoles in every style offer medium and wide widths for adjustable fit. perfect for in-between sizes, chubby baby feeT and those that grow so quickly

fit

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Our Technology

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Adjustable buckles or removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.

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Our shoes stay on tight with adjustable closures that always fit just right. Go ahead, try kicking them off, we dare you.

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Dual density cushioning provides comfort, support and stability for all day play.

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Whether they’re taking their first wobbly steps across the living room, or running wild out on the playground, our specially designed notched
outsoles allow for easy natural movement on any surface.

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Grooved outsoles provide traction and stability for when playtime becomes an outdoor adventure.

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Machine washable styles make clean-up nice and easy for those everyday occasions when the kids make a mess.

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Moisture wicking materials help fight odor and keep feet dry.

Our Technology

  • ADJUSTABLE BUCKLES OR REMOVABLE INSOLES PROVIDE EXTRA ROOM FOR NATURALLY WIDER FEET AND ALLOW SHOES TO EASILY SIZE UP FOR KIDS WHO JUST CAN’T SEEM TO STOP GROWING.

  • OUR SHOES STAY ON TIGHT WITH ADJUSTABLE CLOSURES THAT ALWAYS FIT JUST RIGHT. GO AHEAD, TRY KICKING THEM OFF, WE DARE YOU.

  • DUAL DENSITY CUSHIONING PROVIDES COMFORT, SUPPORT AND STABILITY FOR ALL DAY PLAY.

  • WHETHER THEY’RE TAKING THEIR FIRST WOBBLY STEPS ACROSS THE LIVING ROOM, OR RUNNING WILD ON THE PLAYGROUND, OUR SPECIALLY DESIGNED NOTCHED OUTSOLES ALLOW FOR EASY NATURAL MOVEMENT ON ANY SURFACE.

  • GROOVED OUTSOLES PROVIDE TRACTION AND STABILITY FOR WHEN PLAYTIME BECOMES AN OUTDOOR ADVENTURE.

  • MACHINE WASHABLE STYLES MAKE CLEAN-UP NICE AND EASY FOR THOSE EVERYDAY OCCASIONS WHEN THE KIDS MAKE A MESS.

  • MOISTURE WICKING MATERIALS HELP FIGHT ODOR AND KEEP FEET DRY.

History & Timeline

Our Story

1969

Step and stride brand is trademarked. The first full collection is introduced to the market.

1970

With inflation on the rise, Richard W.R. plan of action is to offer moms the best value for many products.

Step and Stride enhances their market presence by providing retailers with branded solutions for display.

1970

Shoe sizes were extended form 2-2 1/2, 5-8.

1984

Use of velcro is introduced for the very first time in the fall collection.

1985

Step and Stride expands the assortment by introducing a soft sole program for babies.

1990

The brand changes it ‘tagline’ to: Fashion shoes for Children”. New shoe sizes range 8 1/2 to 12 in girls dress shoes.

2015

Step and Stride relaunches under the Vida Shoes International brand portfolio merging the original rich history and mission with today’s innovation.

46 Years of Magic in Footwear